The product is only half the story.
The other half is how it’s experienced.
Sencore is a sensory and consumer science consultancy. We help brands understand what their products actually feel like to use — and turn that understanding into products people come back to.
1
Consumer Research
Understand how people actually experience your product. From early-stage concept exploration to validating reformulations, we uncover the human truths behind what consumers choose, reject, and return to.
2
Sensory Science
Measure what the senses notice — precisely. Using trained panels and rigorous methodology, we map the sensory profile of your product and benchmark it against competitors, previous batches, or the experience you’re aiming for.
3
Training
Build sensory expertise inside your own team. Whether you need an internal panel for quality control or specialised courses for your R&D team, we help you develop sensory capability that sticks.
Hi! I’m Jeanine,
…and I’ve spent my career obsessed with a question most people never think to ask:
why do we prefer what we prefer?
Why does one yoghurt feel indulgent and another feel like a chore? Why does a shampoo earn loyalty while a near-identical one gets forgotten? The answers live in sensory science: the discipline of measuring, mapping, and understanding human experience.
I started Sencore because I wanted to bring that rigour to brands in a way that actually moves the needle. Not reports that gather dust. Not data without direction. Real insight that product teams can act on and that changes what ends up in a consumer’s cupboard, on their skin, or in their home.
Today, I lead a team that shares that obsession. We work with brands who care deeply about what they make, and who want to understand their products the way their consumers do — viscerally, honestly, completely.
If that sounds like you, I’d love to hear what you’re working on.
The Shift
(why this matters)
Consumers don’t buy products. They buy experiences — the first sniff, the first sip, the way it foams, the way it lingers. These moments decide whether a product gets used once or bought again.
Most brands test whether their product works. Fewer ask how it’s experienced. That gap is where preference, loyalty, and market share quietly get won or lost.
We close that gap.
What makes working with us different
We speak product, not just science. Every report, panel, and recommendation connects back to a decision you actually have to make — reformulate or not, launch or refine, cut cost or hold the line.
We build capability, not dependency. Half our work is teaching. If you want to own the sensory process in-house eventually, we’ll help you get there — not keep you tethered.
We’re small enough to care, experienced enough to deliver. You’ll work with senior experts directly. No being handed off to a junior once the contract is signed.
Have a product challenge worth decoding?
Whether you’re developing something new, reformulating something proven, or trying to understand why consumers prefer a competitor — we’d like to hear about it. The first conversation is free, and we’ll tell you honestly whether we’re the right fit.