Three practices.
One goal: products people choose over, and over, and over again.
Sensory science, consumer research, and training — delivered as connected practices, not isolated services. Whatever stage your product is at, we have a way in.
Consumer Research
How people actually experience your product.
Sensory Science
Measure what the senses notice — precisely.
Training
Build sensory capability inside your own team.
Consumer Research.
Consumers can’t always tell you why they prefer something — but their behaviour, reactions, and language reveal it clearly when you know how to listen. Consumer research is our practice of uncovering those truths and turning them into direction for your team. We work at two distinct stages:
Exploratory Research
helps you shape a product before it exists — testing concepts, exploring flavour or fragrance directions, and co-designing with the consumers who’ll eventually buy it.
Validation Research
protects a product you’ve already got — checking that reformulations, cost-saving changes, or regulatory tweaks haven’t weakened what consumers love.
Sensory Science
Human perception is more measurable than most people realise. Trained panels, properly designed studies, and the right analytical approach can map a product’s sensory profile with remarkable precision — every note, every texture shift, every difference a consumer will feel but might never articulate.
Sensory Analysis
descriptive and discrimination testing using our consumption-trained and application-trained panels, giving you an objective, repeatable read on your product.
Sensory Screening and Training
building trained panels from the ground up, including rigorous acuity screening and attribute-specific training.
Sensory Consultancy
advisory work for teams that need expert input on methodology, program design, or interpreting results already in hand.
Training.
Sensory expertise shouldn’t live only with external consultants. For many of our clients, the long-term goal is to develop that capability in-house — and we’re built to help them get there.
Training Panels
we help companies set up internal employee panels for ongoing quality control, batch consistency, reformulation checks, and shelf-life work. We handle screening, training, and setup; you keep the capability.
Sensory Training Courses
scheduled courses throughout the year covering sensory and consumer science fundamentals, panel management, methodology selection, and the role of sensory science in fast-moving product categories.
Built around the product lifecycle.
Products don’t live in single moments. They’re imagined, developed, tested, launched, reformulated, defended, and sometimes reinvented — often over years. A great sensory partner needs to meet you wherever you are in that journey.
That’s how we’ve built Sencore.
Our three practices map to the questions brands ask at different stages:
"Will consumers want this?" — at the start
"What does this product actually deliver, sensorially?" — in development and beyond
"How do we build this capability inside our own team?" — for the long term
Most brands need more than one, eventually. We’re built to grow with you.
Industries we serve.
Food & Beverage
from everyday staples to premium and specialty products
Personal Care
skin, hair, oral, and body care across mass and prestige
Home Care
cleaning, laundry, fragrance, and household products
Health & Wellness
nutraceuticals, supplements, and functional products
Emerging Categories
if your product has a sensory footprint, we can help
Trusted by teams who take everything ‘product’ seriously
Let’s talk about what you’re working on.
The best first step is a conversation — no brief required, no obligation attached. Tell us what you’re building, reformulating, or trying to understand, and we’ll tell you honestly whether and how we can help.